Insurance companies worldwide are going through a transition currently. Aging technology, increasing regulatory requirements, unending Opex burden, competitive threats, need for global or local expansion are some of the challenges that dictate newer business models and significant IT transformation in the insurance industry. Further, disruptive technologies and digital transformation are forcing Insurance companies to rethink their strategic and tactical approach towards growth and innovation. In such a scenario, implementing the latest technologies at the earliest has become imperative for insurance companies.

At Enmarq, we recognize the advantages disruptive innovation and digital transformation can bring to the business and operations of Insurance companies. We also understand the challenge large Insurance companies face in migrate to the latest technologies.

Our solutions address a vast spectrum of needs such as paperless processes through online transactions, digital payments and mobile apps. These measures enhance the speed and quality of your response, thereby improving the overall customer experience. Further, your customers can now reach you directly through various online/virtual channels thereby avoiding multiple interactions with various agents or brokers.

“Early implementation of digital transformation technologies into business models has shown remarkable results”

Application of digital transformation in business models of Insurance sector delivers specific benefits:

Data Analytics

Application of advanced analytical techniques over large, ever-increasing data is significant for insurers. Descriptive, predictive and prescriptive analytics can be a game changer, providing insight on the acceptance of the products by customers, customer profiling, cross-selling and upselling. Data analytics is the key enabler for insurers to constantly change their business models.

Internet of Things

With the tremendous revolution in wireless technology, internet of things is the future for all user experience, monitoring, alerting and communicating channels. IOT devices can provide real-time data of driver behavior, alerts and alarms for homes, shops and industries, health information of individuals. This enables the insurers to verify and process claims at tremendous speeds making a painless users experience.


Blockchain technology can support in building the peer-to-peer market with a network of distributed transaction ledger, secure claims, transparent auditing and effortless adherence to regulations. Blockchain provides secure, accurate and transparent platform for all stakeholders in insurance contract. With various instant and secure digital payment modes, blockchain improves the data transparency, seamless currency exchange, reduces duplication, prevents frauds and exposure to risks. Blockchain certainly will be the technology going forward for performing transactions securely.


Artificial intelligence and machine learning are the innovative and futuristic business enablers. With stronger and accurate algorithms, insurers and underwriters will have better statistics on the customer response against products and their emotions during interactions. This enables the insurers to customize their service delivery to individual customers. Artificial intelligence can help in personalized service delivery, computer generated insurance advice and recommendations. Integrated to social media platforms, artificial intelligence assists in cost-effective and targeted advertisements.