The confluence of new technologies like Social Media, Mobility, Analytics and Cloud Computing (SMAC) has drastically changed the face of the Retail industry. Retailers now recognize the massive power switch to the consumer and the need to deliver exceptional customer experience. New-age digital shoppers or ‘omni-channel shoppers’ are blurring the boundaries between digital and in-store experiences.However the retail industry has its own share of challenges. Considering that speed and transparency are vital, inadequate digitization of the supply chain can create gaps in information from time to time. Further, competition from digital and overall customer experience champions is increasing cost pressure.At Enmarq, we appreciate the challenges retailers are facing in a hyper-competitive world. We have adequate experience with new-age technologies such as Internet of Things, virtual reality and augmented reality which will help build immersive experiences for your customers. We can also help you identify opportunities in areas such as data-driven optimization, marketing and empowerment of staff and develop impactful solutions for the same. All these will help you reduce costs, streamline operations, and bring you closer to your customers.